How to Set Up Automated Missed Call Text-Back in GoHighLevel (2026)

Why Missed Call Text-Back is the #1 Conversion Tool for Local Businesses

In local services, over 62% of inbound phone inquiries go unanswered during peak hours, lunch breaks, and after-hours jobs. When a homeowner with a leaking pipe or broken air conditioner calls a business and reaches a generic voicemail, they rarely leave a message—they immediately hang up and call the next competitor on Google.

By deploying an automated missed-call text-back system in GoHighLevel, your business automatically intercepts that lost lead within five seconds, reassuring the caller that their inquiry is being handled and opening an immediate two-way SMS conversation.

Step-by-Step Implementation Guide

Step 1: Configure Your Dedicated Business Phone Number

1. In your GoHighLevel sub-account, navigate to Settings > Phone Numbers.
2. Click Add Number and purchase a local phone number matching your business area code via LC Phone.
3. If you have an existing landline, click Host / Port Number to text-enable your main office line.

Step 2: Enable Quick Setup (Settings Menu)

1. Go to Settings > Business Profile.
2. Scroll to the Missed Call Text Back section.
3. Toggle the switch to Active.
4. Enter your default message:

   “Hi! This is [Staff/Business Name]. Sorry we missed your call—how can we help you right now?”

5. Click Save Changes.

Step 3: Build an Advanced Custom Workflow (Recommended)

For full control over business hours, AI routing, and staff alerts, use the Workflow Builder:

1. Go to Automation > Workflows > Create Workflow > Start from Scratch.
2. Set the Trigger to Call Status.
3. Under Trigger Filters, add:
   • Call Direction: Inbound
   • Call Status: Missed OR Busy OR Voicemail
4. Click Save Trigger.

Step 4: Add an After-Hours Time Branch (Optional)

1. Add an If/Else action named “Check Business Hours”.
2. Branch 1: Current Time is between 8:00 AM and 6:00 PM (Monday - Friday).
3. Branch 2: None / After Hours.

Step 5: Configure the Immediate SMS Action

1. Under the daytime branch, add a Send SMS action:
   • Message: “Hey [First Name], sorry we missed your call at [Business Name]! Were you looking to schedule an estimate for today?”
2. Under the after-hours branch, add a Send SMS action with an online calendar link:
   • Message: “Hi [First Name], our office is currently closed, but you can book the next available appointment on our calendar here: [Your Booking Link]”

Step 6: Trigger Internal Staff Notifications

1. Add an Internal Notification step to alert your on-call technician or receptionist.
2. Select SMS or In-App Push Notification so your team knows an unanswered inquiry is active.

Step 7: Test and Verify Live

1. Using an external cell phone, dial your HighLevel tracking number.
2. Allow the call to ring until it terminates.
3. Verify that your cell phone receives the automated text within 5 to 10 seconds.