CRM Comparison
GoHighLevel vs Keap (Infusionsoft): The Modern CRM Switch
Keap was the pioneer of marketing automation 15 years ago. Today, businesses want faster visual workflows, native 2-way SMS, modern funnels, and unlimited contacts without exorbitant pricing.
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The Unircretraites Editorial Team
GoHighLevel Certified Partner · 6+ years marketing automation
Reviewed by: Verified GoHighLevel Agency Partner
|Updated September 16, 2026
|8 min read
| Feature | GoHighLevel ($297/mo) | Keap ($199-$499+/mo) |
|---|---|---|
| Contact & User Limits | Unlimited Contacts & Users | Tiered pricing + per user charges |
| Modern Visual Workflow Automation | (Intuitive drag & drop) | Complex legacy builder |
| Native Funnels & Website Builder | (Basic landing pages only) | |
| Agency White-Labeling & SaaS Mode |
GoHighLevel vs Keap: 20 Common Questions
Keap's legacy Infusionsoft architecture is notorious for complex campaign builders, outdated user interfaces, steep learning curves, and expensive mandatory setup fees.
Keap ranges from $199/mo to $499/mo for 1,500 to 2,500 contacts and charges steep penalties as contact volume grows. GoHighLevel offers unlimited contacts on its $297/mo plan.
Yes. HighLevel's workflow builder is modern, intuitive, and includes pre-built action recipes, webhook listeners, math operations, and condition branches.
No. Keap does not offer agency white-labeling or SaaS mode. GoHighLevel allows agencies to rebrand the whole platform under their own logo and domain.
Yes. HighLevel integrates natively with Stripe, PayPal, and Authorize.net to generate estimates, invoices, and text-to-pay links.
Yes. You can export all contacts and custom field data to CSV and map them directly into HighLevel in minutes.
Keap includes basic landing pages, but lacks a full multi-step sales funnel builder with 1-click upsells and downsells.
Yes. HighLevel features a unified 2-way conversation inbox for SMS, email, Facebook Messenger, and Instagram DMs.
Yes. HighLevel automatically texts back callers who hang up without leaving a voicemail, capturing lost phone leads.
GoHighLevel has no long-term contracts. All plans are month-to-month and can be canceled anytime.
Yes. HighLevel has a built-in Affiliate Manager to recruit, track, and pay commissions to your own affiliates.
Yes. HighLevel has a complete Membership and Community portal replacing tools like Skool or Kajabi.
HighLevel provides 24/7 live chat, weekly Zoom office hours, and ticket support.
Yes. HighLevel offers a HIPAA compliance package with signed Business Associate Agreements (BAA) for healthcare clients.
Yes. Attribution reporting captures cost per lead, click IDs, and closed revenue by campaign.
No. Unlimited team users are included with zero per-seat fees on the $297/mo plan.
Yes. We offer an extended 30-day trial so you can migrate and test everything before paying.
Yes, the LeadConnector app on iOS and Android handles calls, conversations, and pipeline management on the go.
Yes. Built-in proposals and estimates allow digital signatures without requiring DocuSign.
Most businesses save $150 to $400 per month on subscription fees alone, plus eliminate Zapier and third-party funnel tools.