GoHighLevel Pricing: All Plans Compared for 2026

The GoHighLevel Starter plan at $97/month is the entry-level option. It includes all core features — CRM, email, SMS, funnel builder, calendar, and automations — but is limited to a single account (no client sub-accounts). It's ideal for solopreneurs or businesses managing their own marketing.

Yes. All GoHighLevel plans come with a 30-day free trial. You'll have full access to all features in your chosen plan. A credit card is required to start, but you won't be charged until day 31. Cancel before then and you pay nothing.

Yes. GoHighLevel's annual billing saves approximately 17% versus monthly pricing. The Starter plan becomes $970/year (saves $194), Unlimited becomes $2,970/year (saves $594), and SaaS Pro becomes $4,970/year (saves $994). Annual billing is paid upfront and is non-refundable under standard terms.

The Starter plan ($97/month) includes: 1 sub-account, unlimited contacts, CRM & pipelines, 2-way SMS/email/voice, funnel & website builder, forms & surveys, calendar & booking, course/membership hosting, basic workflow automation, Zapier/API access, and 24/7 live chat support. It does NOT include white-label, multiple sub-accounts, SaaS Mode, or some AI features.

The Unlimited plan ($297/month) adds unlimited sub-accounts (one per client), white-label mobile app, custom domain for the client portal, priority support queue, and all AI content writing features. This is the most popular plan for agencies managing 3+ clients, as the cost per sub-account drops rapidly with scale.

SaaS Pro ($497/month) unlocks SaaS Mode — the ability to resell GoHighLevel as your own branded software with your own pricing tiers. Stripe billing automation creates and charges sub-accounts automatically. It's designed for agencies that want to build a scalable recurring software revenue stream. Many SaaS Pro users charge $297–$697/month per client and earn back the $497 investment with just 1–2 clients.

No. GoHighLevel's subscription covers platform access. Actual SMS messages and outbound emails are billed separately at usage rates via your connected Twilio and Mailgun accounts, or through GoHighLevel's LC Phone and LC Email systems. SMS costs are roughly $0.0075–$0.01/segment; email costs are roughly $0.0007/email. For most businesses, monthly usage costs run $5–$50.

Yes. You can upgrade instantly at any time from your billing settings, and you'll only be charged the prorated difference. Downgrades take effect at the next billing cycle. If you downgrade from Unlimited to Starter, any sub-accounts beyond your plan limit will be paused (not deleted) until you upgrade again.

No. GoHighLevel does not charge per user seat — you can add unlimited team members to your account at no additional cost. This is a significant advantage over HubSpot and Salesforce, which charge $45–$150 per user per month on their CRM plans.

GoHighLevel bills exclusively in USD regardless of your location. If your bank account is in CAD, EUR, GBP, or another currency, your bank will apply the exchange rate at time of billing. Most international customers pay within 10% of the listed USD price depending on their local currency strength.

GoHighLevel accepts all major credit and debit cards (Visa, Mastercard, American Express, Discover) via Stripe. It does not accept PayPal, bank transfer, or cryptocurrency directly for platform subscriptions. For agency clients using SaaS Mode, you can set up any payment method that Stripe supports, including ACH bank transfer.

The Unlimited plan ($297/month) is effectively the agency discount — it includes unlimited sub-accounts for one flat fee. There is no volume discount beyond that. GoHighLevel does occasionally run promotional pricing for annual plans or specific affiliate offers, which may include extended trial periods or reduced first-month pricing.

GoHighLevel does not advertise a money-back guarantee for subscription fees beyond the free trial period. However, they are generally willing to work with customers who reach out to support within a short window of being charged unexpectedly. Annual plan refunds are evaluated case-by-case. The best protection is to fully test the platform during your 30-day trial before committing.

The main 'surprise' costs for new users are: (1) LC Phone System or Twilio usage fees for SMS/calls — billed per message/minute on top of your subscription; (2) LC Email or Mailgun fees for high-volume email sends; (3) AI credits for Voice Agent and certain AI features; (4) optional add-ons like HIPAA compliance. GoHighLevel is transparent about these — they appear in your billing dashboard under 'Usage'.

GoHighLevel Starter ($97/month) vs. the tools it replaces: HubSpot Starter CRM ($20+/month) + ClickFunnels ($147/month) + Calendly ($20/month) + Mailchimp ($50+/month) + Kajabi ($149/month) = $386+/month minimum. GoHighLevel Unlimited ($297/month) replaces all of the above plus adds SMS marketing that would cost $50–$100/month through SimpleTexting. The savings are substantial for businesses using 3+ tools.

Yes, the trial is genuinely free. You won't be charged until day 31. GoHighLevel does require a valid credit card to prevent abuse of the trial system. Make sure to set a calendar reminder on day 28 if you decide not to continue — cancellation is straightforward in the account settings under Billing.

Absolutely. Many GoHighLevel users are single-location business owners (plumbers, dentists, gyms, real estate agents) who use only one sub-account for their own marketing. The Starter plan at $97/month is designed exactly for this use case. You get all the marketing automation, booking, and CRM features without paying for the agency features you don't need.

Your account remains active until the end of your billing period after cancellation. Before canceling, you can export your contacts as a CSV, download your funnels and website content, and export email lists. GoHighLevel retains your data for 30 days after cancellation before deletion, giving you a window to re-activate if needed. It's best to export everything before your account expires.

Yes. All website and funnel pages built in GoHighLevel are hosted by GoHighLevel at no additional charge. You can connect a custom domain for free. Hosting is on Cloudflare's global CDN with SSL included. Page load speeds are competitive with Webflow and WordPress for typical landing pages.

The Starter plan ($97/month) works well for freelance marketers managing their own lead generation. If you're managing even 2 clients, the Unlimited plan ($297/month) pays for itself because you'd need 2+ separate Starter accounts otherwise. Many freelancers start on Starter, then upgrade to Unlimited once they land their first paying client.